More and more companies realize that they need multiple social media accounts across different platforms. Social media managers also often juggle multiple clients at the same time. However, not everyone knows that running multiple accounts requires knowledge, preparation, and a solid digital strategy. Without these things, social media management may become overwhelming and altogether ineffective.
We have listed six tips to help you manage social media accounts with ease while maximizing their performance. You’ll find out what tools you may need and what is the most important in social media management, when it comes to juggling many accounts.
But before we dive in, it’s essential to determine whether you need more than one online profile for your brand. To help you decide, we listed a few factors to consider and named the main pros and cons of running multiple accounts.
Do I Need Multiple Social Media Accounts?
If you’re running a business, you should consider whether you need different social media accounts. The answer may depend on a few factors, such as the aim of your social accounts, your target audience, and how many locations you target. Here are the main points to consider:
Social Media Goals
Assuming that you have a goal for your social media, take a minute to think about whether your business profile serves its purpose. What happens on your social media account? If it’s not exactly what you aimed for, but it still plays an important role in your business, consider creating an additional account.
For example, if your social network is flooded with overwhelming amounts of customer support requests from existing clients, but your goal was to raise awareness about your products and attract new customers, consider running multiple social media accounts. Dedicate one of the accounts for existing client support and make sure your content reflects the aim of the account. Create other social media profiles to serve different purposes.
If your business covers several locations, you may want to separate your social media accounts. You can create dedicated social media accounts for services in different countries. This would allow you to localize your content and make it more relevant for clients in different locations. This way, you can maximize client reach and engagement while bringing in more valuable leads.
Types of Products or Services You Offer
Separating social media accounts based on your products or services may increase client engagement. This would give you a chance to create more relevant content for multiple clients.
Let’s say you’re offering translation and publishing services. If your followers are only interested in one of those things, they can be put off by content about the other service. If you have good digital marketing knowledge, running multiple social accounts would help you offer better content for your target audience and this way, convert them into paying customers.
Your Ideal Customer
If you’re offering goods or services for both businesses and individuals, having one social media account may confuse them. Business to business (B2B) social media communication may be completely different from business to consumer (B2C). Some experts even recommend scheduling posts at different times, depending on whether you’re running a B2B or B2C account. Having multiple social profiles would solve the confusion and improve your client engagement.
Pros and Cons of Managing Multiple Social Media Accounts
If you’re still in doubt whether your business needs more than one social media account, consider all the advantages and disadvantages of running multiple accounts. Here are the main pros and cons:
Pros of Managing Multiple Social Accounts
- Customer segmentation - segmenting customers based on their interests, age, gender and other factors allows offering more personalized content. The more accounts you have, the better personalization you can offer.
- Greater client reach - having multiple accounts with different content may appeal to various types of clients, which means you get a chance to reach a wider audience.
- Localization - addressing potential customers in their language and providing relatable content will increase your conversion rates. This way, you can target clients in specific locations.
- Better engagement - all the mentioned pros add up into one significant advantage - the more personalized and appealing your social media content is, the better engagement it will bring.
Cons of Managing Multiple Social Accounts
- Confused followers - if a single brand has more than one social media account, your audience may get confused. That’s why it’s essential to clearly separate how your accounts differ and what purpose they serve.
- More resources required - multiple accounts may be too much for one social media manager, especially if the content is localized. You may also need to consider implementing more than one social media strategy to reach your set goals.
- Keeping up a good quality - to reach the best results, all the communication on socials should be aligned across multiple channels. However, keeping up the same quality across different accounts may become a challenge.
6 Tips for Managing Multiple Social Media Accounts
Running multiple accounts effectively requires skills and knowledge. Having multiple profiles may do more harm than good to your brand without it. We’ve gathered six tips that will help you manage multiple social media accounts effectively and generate the best results:
Create a Strategy
Running multiple accounts with no social media strategy is a waste of your time and resources. Different accounts may have different digital marketing strategies, but it’s important they have a goal. Only then you can effectively track your social performance, measure your success, and make informed decisions.
Use Scheduling Tools
Posting on social networks without scheduling tools is inefficient and can do harm to your accounts. It’s simple to forget to post on time when you run multiple accounts. Moreover, you need to schedule social media posts to get maximum engagement. If you’re running accounts in different time zones, this may become a real burden for the person managing social media accounts. Schedule posts to stay on top of your strategy.
Follow an Editorial Calendar
An editorial calendar is a great tool that helps plan posts and stay on top of your social media strategy. Planning posts in advance gives you space to think about an effective social strategy, and you can also update the calendar after measuring the success of your past posts. If you have multiple people working on different social accounts, an editorial calendar will also help them to stay aligned.
Engage with Your Audience
Customer segmentation and content localization will be wasted if you don’t engage with your audience. Very few brands, if any, manage to succeed on social media without engaging with their audience. Showing that your brand is approachable encourages followers to engage with you on social media platforms, this way boosting your visibility and attracting new followers.
Track the Performance
The only way to measure the success of your strategy is by tracking your performance. You can use automation tools or extract data into a simple spreadsheet with the help of proxies. This step is essential for any brand because that’s the only way to identify what works best for your different social media accounts.
Use Social Media Proxies
Managing social media accounts in bulk with the same IP address can get your accounts blocked because your actions may be flagged as suspicious. The best way to protect your accounts is by using social media proxies. In the following section, we’ll discuss running multiple accounts with proxies in more detail.
Proxies for Running Multiple Social Media Accounts
The best aid for social media management is proxies, especially if you have multiple accounts to look after.
Proxies allow connecting to your account from various locations. So if you have localized accounts, you can use residential proxies from specific locations and connect to those accounts with a local IP address. If you log in to different accounts with the same IP address, social sites may flag your account as suspicious, and you can even get your profiles blocked.
Proxies can be used with social media automation tools, which could help you run your accounts more efficiently and boost social engagement. However, you would still have to follow the terms and conditions of different social networks, and be wary that some of them don’t allow using automation tools.
Residential proxies are the best choice for managing social media accounts. They’re connected to residential addresses and appear as organic users. That’s why residential proxies are less likely to get blocked than other types of proxies.
Social media management is essential for various brands. To make the most of social networks, you may need to run multiple social media accounts. If you’re wondering if you need more than one account, consider your social media goals, what locations your business targets, your products or services, and what your ideal customer looks like. These factors may help you decide whether you need more than one social profile.
Managing multiple profiles has a number of benefits, such as greater client reach and better social engagement. However, it also comes with a few potential disadvantages to consider. For example, you may need more than one social media manager, and your followers may get confused if all of your accounts share similar content.
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If you decide to run multiple accounts, we listed six valuable tips that will help you manage your accounts efficiently. You should have a strong social media strategy in place, engage with your audience, and track the performance of your accounts. Using social media proxies is one of the core steps because proxies may save you from getting your business accounts blocked.
Social media management is not an easy task, but you can achieve great results with the right tools and knowledge. Hopefully, our tips will guide you and help you manage your accounts effectively.